Consumer Psychology and Behaviour Design

How Many People Should You Be Interviewing to Gain Real Insights?

Gary van Broekhoven

Published on: 18/04/2025

Discover how many user interviews you really need to uncover valuable insights. Learn why five well-run interviews can be more effective than twenty rushed ones—and how to turn them into action.

Behaviour DesignConsumer Psychology

The origins of consumer psychology and behavioral design

Gary van Broekhoven

Published on: 06/11/2024

Consumer psychology unveils how our minds shape buying choices. From its 20th-century roots to digital evolution, this article explores its lasting impact on marketing and product design today.

Behaviour DesignConsumer Psychology